The foundation stone of the Swiss Apparels (Pvt) Ltd was laid by Mr. Zulifqar Ali Chaudhry on June 29, 1998. Under his leadership Swiss Apparels, in 1998, started exporting majority of its products to USA, UK, Europe, Canada and Middle East.

Swiss Apparels has expanded its operation in textile manufacturing and has diversified into other sectors. A steady and well thought out growth strategy coupled with a solid commitment to quality has earned Swiss Apparels a family of satisfied customers, hardworking employees, and the confidence of the banking community.

Due to decades of dealing with USA, UK, European and Far Eastern customers, Swiss Apparels has created a skilled and knowledgeable management fully capable of understanding and responding to customer need in record time.

Mission Statement

Our mission at Swiss Apparels is to consistently provide our valuable customers with innovative products of high quality in the most effective and efficient manner. Swiss Apparels has a very dedicated and committed team.

The whole team members are committed to:

  • Total quality management
  • Best service with dedication and commitment
  • Lesser wastage and better price
  • Product quality and on time delivery
  • Customer’s satisfaction
  • Honest dealings

Our team has a sense of dignity, pride and satisfaction in what they do. We believe in successive improvement and persistent progress.


Our Strategic planning is on professional commitment, technical acquisition, competitiveness and development of human resources. “Customer Satisfaction” is our ultimate goal and parameter of our success.